How to Turn Your Buyers Into Brand Fanatics
So You Can Spend Less on Ads
And Skyrocket Your Sales
In the age of Amazon and Google Search, competitive pricing is one click away. And for most buyers, price is king.
As soon as they can find what you sell, for cheaper… any goodwill you’ve built with them is out the window.
In that kind of marketplace, it’s always a race to see who can price themselves out of business first.
To escape that race to the bottom, you’ve got to turn your potential customers and clients into ride-or-die brand fanatics. You’ve got to build a loyal fanbase who’d rather spend their money with you than save a couple of pennies by shopping elsewhere.
Here’s the Three Step Process to make that happen.
Tip 1. Cult-ure Building Content
With the right strategy, your content becomes the most valuable asset in your marketing arsenal. When you get this step right, everything else becomes more impactful.
First things first; pick your platform.
Trying to be everywhere is overwhelming. Only posting on the platforms you enjoy will cost you sales.
Strategic content placement is the key.
Pick the platform your buyers spend the most time on and start there.
This will vary based on their demographic and which platforms promote which kind of content.
Whichever platform your potential customers are already on, that’s the first platform to focus on.
Second, your content should never be about you, or showing off how qualified you are.
Instead, your content should spotlight the community you lead.
- What are they paying attention to?
- What matters to them?
- What do they want most, that your business can help them with?
That’s what your content should be based around. And when that content starts to draw an audience, turn that audience into your tribe.
Let your content build a world for them to live in. Use it to create more than just a brand… Create a Cult-ure.
That way, when a competitor makes a play at your market, your buyers won’t abandon you. Instead, they’ll go to war for you.
At the very least, your content should consist of social media posts and email marketing. These work great for building a relationship with your audience.
Video content and podcasts help solidify that relationship into a family, a tribe, a cult-ure.
At that point, you just drive those people to your offer. They’re already primed to buy. And they’ll buy from you, over and over again.
When creating your content, ask yourself:
- Does this serve the needs of my audience?
- Does this celebrate my audience?
- If my audience shares this, will it make them look good to their audience?
If the answer to these questions is “Yes,” you’re doing it right.
P.s. People who subscribe to your content, or sign up for your emails, are the easiest to sell to. They’re already familiar with who you are, and what you’re all about.
Target them with your ads first, and start every ad campaign off with a bunch of easy wins.
Tip 2. Advertising Alchemy
Running ads can feel like throwing noodles at a wall, crossing your fingers, and hoping something sticks. Problem is, most of the time, nothing sticks. And without a massive advertising budget, this can suck your wallet dry.
I’ve seen it happen a million times. You write what you think is a killer sales page. You write some ads. You set them to LIVE… and *crickets*.
Here’s what to do instead. Before you write your offer, before you write your webinar, before you write your ads…
Get Clear On What Messaging Actually Connects With Your Audience
Run sprint tests with Facebook and Instagram ads. Test which pain points hit the hardest, which promises get the most attention, which price points get the most clicks.
This kind of testing can be done for under $30 bucks a day, and in 3 or 4 days, you can know exactly what message your buyers want to hear.
Then you go to work on writing your copy, crafting your offer, setting up your ad campaigns, etc.
This way, you already know what noodles will stick, before you start running ads to your offer.
When it comes time to scale with ads, this is the smartest way to do it.
Make sure your ads are tracking and attributing conversions properly, and you’ll know exactly what to scale, and what to cut back on.
That’s Advertising Alchemy, turning ads pend into profit.
Before you build out your whole funnel, make sure you’re speaking to what your prospects want to hear.
Split test your headlines, pain points, etc. Once you have your winners, build your ads and funnels around those winning messages.
Tip 3. Sales Funnel Sorcery
(This Is Where the Magic Happens)
After creating all that content, and running all those ads, traffic starts pouring into your site. Here’s how you turn those visitors into buyers and maximize the amount of money they spend.
These three simple sales funnels will make the most of your content and advertising efforts.
- Self-Liquidating Offers
These work great with low-cost tripwire front-end offers, as well as with lead generation ad campaigns.
The idea is to sell something inexpensive on the front end – or even give something away – then have an immediate order bump or upsell to increase the average checkout value.
You send traffic to an opt-in page for a free E-book. Before they get the download, you offer an accompanying course for a one-time-offer of $29.
You offer a physical copy of the book for free, they just pay shipping. And after they enter their info – but before they reach the thank you page – you offer them the audiobook version and mini-training for $27.
This is a great way to make your lead generation campaigns pay for themselves. And once you’ve turned someone into a lead, you start feeding them your cult-ure building content and turn them into a fan.
- Double-Up and Bundle-Up Order Bumps
When someone makes a purchase on your site, there are two great opportunities for up-sells.
The first is an order bump, on the checkout page. While they’re entering their information, give them a gentle nudge to buy some more of what they just bought.
Example: “Add a second bottle and save 20% on your order”.
The easiest thing to sell someone is the thing they already told you they want to buy. Make it easy for them to say “yes,” and watch a lot more sales come in.
Bundle options work great for this as well. Simply adding the opportunity to buy a complimentary item can drive a jump in sales.
- Selling a fancy pen? Why not offer a matching pencil?
- Selling a podcast microphone? Why not offer a pop filter and mic stand?
- Selling a smart watch? Why not offer an extended warranty?
Whatever you’re selling, there’s always an add-on product or service you can offer at the point of sale. This can be on the checkout page, or on an upsell page, in between the checkout and the thank you page.
Tools like ClickFunnels and CartFlows make this easy and accessible to almost anyone with an online store.
Use messaging like, “Customers also bought,” or, “Wait! Don’t miss out on this One Time Opportunity,” and watch your average order value increase.
- Re-Marketing Campaigns
The easiest people to sell to are the people who’ve already bought from you. But, for some reason, these are the most ignored people when it comes to advertising.
We pay to get new leads. We pay to get new sales. And once they convert, we go back to paying for new leads and sales.
Have some simple back-end offers; things to sell to people who’ve already proven they like buying from you. These can be complementary items, product subscriptions, or affiliate offers; things sold by other people who serve your same market, but with different products or services.
Once someone has joined your buyers list, or triggered a checkout conversion pixel on your website, that’s when you add them to your re-marketing campaigns.
At this point – if your ads and content have done their job – buying from you is about establishing your buyer’s identity. Each additional chance to buy is another opportunity to reinforce their identity.
When someone shows they like spending money with you, give them as many chances to do so as possible.
The Trifecta of Tribe Building
Cult-ure Building Content
Ads That Connect and Convert
Sales Funnels that Turn Casual Shoppers into Colossal Spenders
These three business pillars will transform your marketing into a movement. They’ll turn your prospects into a fanbase, and turn that fanbase into brand fanatics.
Once you have these three pieces in place, it’s time to get them all working together.
Make sure your messaging has a coherent theme throughout. Make sure the messages that stick are consistently used from one piece of marketing to the next.
Make sure that everything feels like it comes from the same voice, speaking to the same pain points, promising the same desired outcomes.
The best way to accomplish this is by actually having all your messaging overseen by the same person. Or, at the very least, a team that’s all on the same page.
Having one guy write your sales pages, another agency run your Facebook ads, and a virtual assistant writing your emails… that’s a great way to ruin trust with your audience before you ever make a sale.
Take your business to the next level by mastering these elements or by partnering with a seasoned expert who can guide you to success.
That’s where I come in.
My name’s Nathan Fraser.
People call me a copywriter and a marketer… and yeah, I do those things…
But what I really do is help business owners like you build loyal audiences, and convert those audience members into buying customers.
Customers who buy only from you, and come back to buy from you, over and over again.
Happy Clients
David Garfinkel
I’m on a first-name, speed-dial basis with many of the top marketers in the entrepreneurial space. But when it came to marketing my own message, I’ve never found anyone who even comes close to Nathan Fraser.
Owner, Garfinkel Coaching
Dustin Belvin
I worked with Nathan Fraser a few weeks ago to critique some of my copy. He helped me out and we absolutely CRUSHED IT for my client.
Owner, Hivemind Marketing
Chris Geo
Last year, we hired Nathan to help us with an ad campaign encouraging listener support. After running the ads for just a few days, we saw an immediate increase in listener support. Over the next few weeks, subscriptions went up over 23% and they’re still increasing.
Owner, Beyond The Veil
Scotty Real
Nathan was the missing link for us. When we got him on the team, that’s when everything started working. He’s the smartest guy I know when it comes to online marketing
Owner, Real Growers
Is This for You?
If you’re already doing at least a million in sales per year, and you want to reach that next milestone…
If you’re already running ads, and you want them to be more consistent and scalable…
If you’ve already got a proven offer, and now it’s time to establish your dominance in the market…
Now’s the time to reach out and see if we’re a good fit for each other.
Stop worrying about where your next sale will come from.
Get the most out of every penny you spend on advertising… and every ounce of energy you put into your content.
Turn your customers into a culture of raving fanatics for your brand.
We can do this through weekly consultation calls.
Or I can come in and put it all together for you.
Whatever makes sense for your business and situation.
Ready to transform your business? Let’s start a conversation.
Apply To Work With Nathan Today
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