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Advertising Cheat Codes
Latest Cheat Codes
How to Track Your Ad Conversions
Be a Track Star (Track Your Advertising Efforts) This is what sets Direct Response Advertisers apart from everybody else in the crowd… We track everything. If you’re not tracking what’s working vs. what’s not working, …
Maximizing Customer Lifetime Values
Big Beautiful Back-Ends (Back-End Advertising) When people think about advertising, they tend to think of front-end, “push” advertising. Grab the attention of new prospects. Turn those prospects into leads. Then, turn those leads into new …
CLOSE More Sales by Being OPEN
Be OPEN to More Sales Education-based advertising is all the rage. But trying to educate someone into becoming a buyer is very expensive. That’s a lot to convince someone of in one piece of advertising. …
Making Ads that People Cant ignore
Stand Out Advertising Let’s face it. Most ads suck. They’re annoying. They interrupt what you’re trying to enjoy. And you learn to ignore them. People have the ability to go “Ad-Blind”. But here’s the problem. …
The Best Way to Write Your Call to Action
Stick the Landing, Your Call to Action Besides your headline, your CTA (Call-to-Action) is the most important part of your advertisement. Your headline gets people to give you their attention. Your CTA gets them to …
Writing Ads that People Want to Read
Stop Letting Your Wee-Wee Show As business owners and marketers, we want to impress our prospects. So, in our marketing messages, we list a bunch of things we think will make us look more desirable. …