Be a Track Star (Track Your Advertising Efforts)
This is what sets Direct Response Advertisers apart from everybody else in the crowd… We track everything.
If you’re not tracking what’s working vs. what’s not working, I guarantee you’re wasting money on your advertising.
Most business owners can’t even tell you what their best-performing advertisements are, because they aren’t tracking anything.
They kill their best-performing ads before they run out of juice. And they keep dumping money into the ads that aren’t performing for them at all.
They handle their advertising like throwing noodles at the wall, hoping some of it sticks, and not even tracking what sticks or why.
I could understand it if tracking was hard to do… but it’s not. It basically comes down to sending similar ads to similar people and testing one variable at a time.
All you need is a way to track which version works better.
Here’s how it works.
You send out two ads, where everything’s the same, except for the headline and the Call to Action. The goal is to see which headline works better.
The advertisement with Headline A tells people to call 555-1819.
The ad with Headline B tells people to call 555-1810.
You send Headline A out to half of your market, and Headline B to the other half. Then, you track which number gets more calls. That lets you know which headline performed better.
You can track your ads by using different coupon codes. You can track them with custom URLs or custom 1-800-NUMBERS. You can track with cookies, pixels, UTM codes, or other types of analytics software.
The goal is to see which messages are working, which traffic sources are working, and which ones aren’t. That way, you know where to spend more money on your advertising, and where to spend less.
Also, when you’re sending traffic to your sales funnel, you can track people through each step of your funnel. You can see which parts of your funnel are working and which parts need to be adjusted.
By tracking which advertising efforts are working, and which ones aren’t, you’ll have a clear idea of which ads you should pull, and which ads you should scale.
That’s the biggest benefit of being a track star.